As you know this season is focused on Covid pivots - people who despite the worst circumstances have dug down, found some resilience and done incredible things. My next guest embodies the pivot. I’d like to introduce Erin Quick. Erin is a professional - she’s a 3 time startup founder, 20 year marketing and branding professional and mom of two kids. Erin and I have lots in common as it turns out - we’re both the exact same age, we’re from Spokane, both started our careers in very similar ways…but where we differ is in our paths to motherhood.

I reference this in the episode, but I’m from the Teen Mom on MTV generation. Because I have virtually no experience with adoption personally, what I thought I knew is mostly stereotype. When Erin’s fertility path led to adoption, she, as a marketer and brander, began asking questions about the process and wondering why it had to be the way it was - expensive, discriminatory, and long. After deviating from the norm and adopting two kids with her own team, her circle started reaching out to her for help. That circle grew and before she knew it, she realized her calling was to modernize adoption, and figure out how to allow all families to grow without an agency if they so desired. All in Spring of 2020. While she was homeschooling her kindergartner.

Her company PairTree is going to change the face of adoption as we know it. I hope you enjoy this conversation as much as I did.